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I Can Has Chezeburger – A Lesson for Marketers
The wildly popular website I Can Has a Chezeburger, filled with LOL Cats is a meme that proves several things: - People love diversion - A lot of people know how to use PhotoShop - People love cats -...
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My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Predicting the future is the fun part of being a pundit, and a necessary part of giving advice to corporate clients. Thinking about 2008 and beyond, I took a look at my predictions for 2007. Seven...
View ArticleGoogle Seeks Video for Mashup on How Gmail Travels the Globe
Google is asking for contributions to a collaborative video about how an email message travels around the world. A selection of the clips received are here. Contest ends August 13. The final video will...
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Google Desktop: A Great Opportunity for a Branded Widget
Clutter Control Freak, the blog I created for stacksandstacks.com, has quickly developed a loyal following. Now its Clutter Hack of the Day is available to a potential audience of millions as a widget...
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Virtual Worlds Conference – Lackluster Presentations, Meager Tsotchkes, Yet...
By B.L. Ochman The 2008 Virtual Worlds Show had the worst tsotschkes of any show in recent memory. It has long been my theory that the cleverness and value of the tsotchkes at a show is a reflection of...
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Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That...
Drew Olanoff is kicking cancer’s sorry ass – again. Diagnosed with Hodgkins Lymphoma, he had already raised more than $20,000 to help the Lance Armstrong Livestrong Foundation fight cancer with his...
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Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Companies from GE to Popular Science to Doritos have begun incorporating augmented reality (AR) into their marketing, and iPhone and Google Android have begun proliferating. A simple definition:...
View ArticleBeyond the 3D Internet – a look at what’s next in Interaction
PSFK has a terrific interview with Alan Benedetto of JMango about the future of QR Codes. He shows this building in Japan where QR codes allow smart phone users to interact with the building and the...
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From “Beyond Social Media Show”: Six shiny new objects you can use
Every Tuesday at 9:30 PM EDT, Albert Maruggi, Dave Erickson and I broadcast the “Beyond Social Media” show live on Blog Talk Radio. One of the three sections we cover is Shiny New Objects. Those are...
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QR Codes are history. Paper’s gone digital!
By B.L. Ochman I was a big, early, proponent of QR Codes, but they are history! Invisible ink and augmented reality apps are replacing clunky QR Codes. The new technology is superior in that you don’t...
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Lone Signal lets you send a text message to space to try to reach...
By B.L. Ochman ET: Phone Home! Starting today, startup Lone Signal, will send your SMS messages into space in an effort to contact extraterrestrials. When you sign up to Lone Signal you can send one...
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Still wondering why your brand needs to use GooglePlus? Behold Toyota...
By B.L. Ochman With the launch of its new Hangout on Air-based GooglePlus Collaborator Toyota is revolutionizing real-time social shopping. The only thing that’s missing from the experience is the...
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6 Great Examples of G+ Business Hangouts on Air: from career counseling to...
By B.L. Ochman While pro and con opinions about Google+ are rampant, many smart companies – large and small – are ignoring the debate and concentrating on using Hangouts on Air for everything from...
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Kentucky 5th graders on Virtual Field Trip via Hangout on Air
Learning about 3D Printed Food via Google+ and YouTube By B.L. Ochman Since founding Maximum-Plus.com I’ve devoted my time to showing brands, educators and associations how to use the remarkable free...
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